Mobile Communication
A sense of cautious optimism is now increasingly being expressed across the communications industry sectors. The past couple of years have been tough,and the future is likely to bring a degree of continued uncertainty. Yet, more and more, industry leaders are speaking once again of growth strategies, fueled by a major technology-led innovation wave hat could well become the dominant story of the next decade.
To position themselves for future growth within today’s rapidly evolving business and technology ecosystem,service providers need to begin executing an aggressive innovation agenda focused on:
- Driving growth: Focusing on new product segments and adjacent markets, as well as on more effective marketing and sales strategies.Inorganic growth opportunities also are essential, either through inmarket consolidation or geographic expansion.
- Increasing operating excellence: Transitioning from product-centric to ustomer-centric operations, and managing alliances more effectively. Companies also must increase their use of outsourcing across the value chain.
- Improving profit and cash optimization: Freeingup cash from legacy operations to fund network build-outs, and dramatically reducing costs for nonstrategic products such as voice
Macroserv Techno Solutions Communications Solutions: A suite of integrated offerings to drive high performance
To support both growth and cost imperatives, Macroserv Techno Solutions delivers an innovative suite of marketleading solutions, services and assets. This solutions suite—Macroserv Techno Solutions Communications Solutions—supports the critical dimensions of a communications company’s strategy, operations, IT and business functions The solution suite supports innovation and competitive differentiation in the areas of:
- Channel transformation
- Marketing transformation
- Product innovation
- Network operations
- IT transformation
- Corporate operations